Why Ettris?
Etrris stands out as the premier NED/advisory service in educational technology due to its unparalleled expertise and deep-rooted industry experience. Our team comprises leaders with decades of experience at the CEO and board level of successful and award winning EdTech companies. This translates to an unmatched understanding of the challenges and opportunities unique to this dynamic sector. We don't just offer generic business advice; we provide strategic guidance informed by real-world experience, helping EdTech SaaS businesses navigate complex issues, accelerate growth, and achieve lasting success. With Etrris, you're not just getting consultants, you're gaining trusted partners who have walked the walk and know how to drive results in the world of education technology.
Experienced Executives
Spearheaded by a CEO with a proven track record of building and scaling multiple fast-growth, multinational, award-winning SaaS businesses. This individual brings firsthand experience in securing investment rounds, executing successful acquisitions and integrations, and navigating lucrative exits, including IPOs.
Battle tested framework
Unlock exponential growth by understanding the intricate workings of your EdTech SaaS business. Our data and process analysis employs a scalable methodology to pinpoint areas ripe for improvement. We delve deep into your data, uncovering hidden patterns and insights, while simultaneously examining your operational processes to identify bottlenecks and inefficiencies. This comprehensive approach provides a clear roadmap for optimization, allowing you to streamline operations, boost efficiency, and ultimately accelerate growth. With a data-driven understanding of your business, you can make informed decisions that propel your EdTech SaaS company to new heights.
Network
Leverage an unparalleled network of hundreds of private equity firms, venture capitalists, family offices, and high-net-worth individuals, providing exclusive access to funding opportunities and strategic partnerships. Etrris can also connect you with world-class expertise, offering both high-level strategic guidance and operational support to drive your EdTech SaaS business forward.
Succinct and impactful planning
Accelerate your growth with a proven playbook, customised to your unique challenges and ambitions. We don't believe in one-size-fits-all solutions. Instead, we leverage our tried-and-tested methodologies and tailor them to your specific needs, creating a focused and sustainable plan for success. This ensures your EdTech SaaS business is equipped with the strategies and actionable insights needed to achieve lasting growth and market leadership.
About Us
Benefit from decades of experience guiding successful SaaS businesses through rapid growth phases, expertly navigating product launches, and maximising impact. We understand the intricacies of securing investment, managing mergers and acquisitions, and ultimately achieving successful exits. Our expertise extends across international markets, including the US, UK, Europe, Middle East, Australia, India, South East Asia, South Africa, and Sub-Saharan Africa, enabling us to support your global expansion ambitions.
Our Expertise
A scalable three step process designed to hone in on what matters most for your organisation to meet its potential.
Growth strategy
To achieve sustainable growth in your EdTech SaaS business, leverage the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue), a proven model for driving customer lifecycle value:
- Acquisition: Attract your ideal users through targeted marketing campaigns. Utilise SEO, content marketing, social media, and paid advertising to reach educators, schools, institutions or parents that align with your solution.
- Activation: Deliver a seamless onboarding experience that showcases your product's value proposition. Offer interactive tutorials, personalised support, and quick wins to ensure users experience the "aha!" moment and engage with core features.
- Retention: Foster long-term relationships with users by consistently providing value. Implement strategies like personalised content, in-app communication, regular updates, and exceptional customer support to keep users engaged and satisfied.
- Referral: Encourage delighted users to become advocates for your product. Implement referral programs, incentivise social sharing, and cultivate a strong community to generate organic growth through word-of-mouth marketing.
- Revenue: Optimise your pricing strategy and monetisation models to drive sustainable revenue growth. Experiment with different pricing tiers, offer flexible subscription options, and explore upselling or cross-selling opportunities to maximise customer lifetime value.
By systematically addressing each stage of the AARRR framework, your EdTech SaaS business can build a loyal customer base, generate consistent revenue, and achieve sustainable growth in the competitive education technology market.
Data Based Decisions
SaaS businesses need to track key performance indicators (KPIs) to measure success and identify areas for improvement. Our framework identifies and implements the monitoring of more than 50 critical KPIs, to inform a program for improvement. These range from the obvious (ARR, MRR, CAC, CLTV, Churn rate) to more precise and targeted data points (Gate conversions, $ / FTE, utilisation, etc). We do this by compiling a data cube from your historic data.
Imagine having all your key business data readily available and interconnected, revealing hidden insights that drive smarter decisions. That's the power of our data cube for your EdTech SaaS business. By consolidating data from various sources – marketing, sales, customer success, and product usage – into a multi-dimensional model, you can analyse trends, identify patterns, and answer complex questions with ease. Want to see how specific marketing campaigns impact churn rates for different customer segments? A data cube can show you that. Need to identify your most profitable customer profiles? A data cube can reveal them. With this powerful tool, you can optimise pricing strategies, improve customer retention, and personalise user experiences, all leading to accelerated growth and increased profitability.